As with any pro-bono work, budget and time is at a premium. Assistance Dogs Australia came to us with a brief to create awareness around their donation drive to fund training these dogs. As we found out, each puppy costs $20,000 to train to full maturity. So we found that telling an honest, genuine and relatable story would have the most impact.

Our idea was born out of research that showed these Assistance dogs are viewed as very close 'mates' that never let you down, which led to our narrative.