Tik Tok Live Fest 2024 was a brief to raise awareness of “Going LIVE” on TikTok through a global competition for all content creators to crown the top creator from each region at a live event in Miami, USA. 

A massive job that involved creators from the US, UK, Japan, and, UAE, and SEA regions. Around 30-40 scripts were written and storyboarded with accompanying guidance for creators to film themselves encouraging craters to join in the fun.  Each script was also translated and edited to suit the various regions. We also created bespoke Digital OOH around the world at marquee locations in major cities, including the marquee of marquee billboards, Piccadilly Circus in London.

We shot each creator using CLOS - a virtual photography solution where you can art direct and guide photographers and talent in real time over the internet. A new experience that allowed us to manage and shoot creators from every region - the results were pretty outstanding, regardless of some of the 2am call times!

In a cool collab with the upcoming Despicable Me 4 Movie, the Macca’s team put out the challenge to Akcelo to turn around a fully integrated campaign, including 2x TVC’s, OLV’s, DOOH, digi banners, and bespoke social content in just 3 weeks! Easy! I was charged with leading Art Direction, across all the usual Macca’s campaign & retail elements. We also pitched and executed a bespoke OOH teaser (the Red one) asset before lauanching the campagn proper, which we loved and our brave client loved enough to invest in.

Shot by Stu Bowen and the awesome crew @Good Oil, post expertly crafted with the team @The Editors, and music courtesy of Mark Morrison, mixed & mastered by Bill & Adam @Mosaic, it was a testament to a general can-do-kick-ass attutude from everyone at Macca's and Akcelo.

Another collab with Macca’s for a new Macca’s “Adult” focused Happy Meal featuring the reimagined Macca’s McBuddies from the 80’s, by US street fashion guru Kerwin Frost. Adapting creative from the US is never easy, yet we managed to create bespoke spots for TV, social and OOH, to round out a much anticipated campaign to help drive sales and increase visit to restaurants Australia wide. 

We even got an Australian floral influencer to make up a bunch of McNugget Buddy Flowers to give away as an extra promotion for the campaign on Mothers day.

MONASH UNIVERSITY

Created new assets to promote Monash University Global Campus offerings leading up to “2024 O-week” consisting of filming in-depth interviews with three graduates sharing their experiences abroad, as well as concepting & designing short form infographics content for website and social assets.

Concepted and created instructional vidz for this new to be released feature called Spotlight, where certified artists can highlight video's from fans that have used their song on their profile page. Fans are notified they've been spotlit by their fave artists!
- Concept was created for both SEA/Korean and UK regions to be rolled out globally at later dates.

A small platform based campaign to promote a new feature on Tinder call "MatchMaker" where you can nominate friends to help choose dates for you.

We recruited instagram sta influencer Sasha Mopeth and her equally famous mum along with a few friends to help us highlight the basics of the new feature. Slay Queens!