We tried getting these up for the launch, but bloody budgets!!

I still love them tho.

An everyday retail product campaign for Maccas under their 'More Bang for your Buck' value proposition.

We did some for NZ market too… great fun writing these. You don’t often get to play with words too much in the retail space…but we got it through. Was fun to do!  

Get into Golf in partnership with Golf Australia, featuring APIA Golf Ambassador, Andrew Daddo - encouraging
go-getters out there to get into it. Wrote & shot this with our in-house production team on half a shoe string budget, and if you looking to get into golf… you can take a look at the whole series. If you have time :)

“That’s Apia Value” - a quick turnaround, retail focused campaign. Separate from the master brand campaign, to highlight how APIA was offering more value across various insurance pillars.

I designed the look, feel, and animation style with an LB Melbourne team executing it. For something quite simple and direct, it turned out to gather quite the # of views!

I’ve recently joined the fund raising committee for my sons a Junior Rugby club - The Northern Barbarians (aka Baa Baas) We’re raising $$$ for the 2024 Tour of New Zealand for the U10’s and 11’s teams. I designed these to sell into the committee, but they poo pooed it because they would have had to outlay money to get them made - shock horror - short sighted much? The designs are inspired by our friendly rivallry with our cousins across the ditch and some little good ol’ tongue in cheek. but all for a great cause we thought… oh well maybe next year - choice eh!

As part of our growing Facebook profile, we need to keep the fans interested in coming back for more and seeing what Bundaberg has to offer. We created a series of social content posts around making Bundy inspired cocktails and food. Stay tuned, there's more to come.

PS: I actually made our x-mas ham from this recipe and I've never tasted ham any better - Rum=Yum.

A little extra idea we had for Jatz for proximity OOH, but the budgets had a crack in it :(

Plus a play around with some extra lines we loved.
but again… budgets!

As pretty much every QLD-er knows, Bundaberg is a one horse town, and that horse is in the shape of a bottle with rum in it. The community over the years has suffered through natural disasters, and economic pressures, so Bundaberg wanted to give a little more back to the town of Bundy, and show off what the real Spirit of Bundy is about by throwing a free festival for all.

It ran for about 4 years

CREDITS

ILLUSTRATOR | TYPOGRAPHER | JOHN HENRY PAJAK

A small job, with a big history - and I think it's one of our cooler little DM pieces (with an idea in it even!). Bundaberg Rum now has many different styles of rum to choose from. Yet they're all made and born with the same Bundy lineage.

This was designed to be a trade presenter and leave behind for Diageo reps selling Bundaberg's more premium rum wares.

CREDITS
DESIGNER | BRUNO NAKANO
WRITER | JONNO SIEDLER

In the industrial printer category, it's normally all about features and # of pages per minute etc etc. Canon charged us with repositioning their ImagePress printers as the premium offering in the market. By creating stunning images made purely by paper with the line "Bring Paper to Life" we brought to life, a new desire around what was viewed as a stale brand. These ads ran in trade press and at trade shows in large poster format.

PS: What you might not see immediately is that these images are made from one continuous ream of paper and made the idea stunningly pure in execution... 'Joe Public' might not care, but I certainly did - and so did the illustrators who built it!

CREDITS
ILLUSTRATIONS | CONCEPT PROVING | PAT MORIERA (Now at ILM)
CGI | FUEL VFX

Our brief was to make our customers aware of how the advanced printing software available from Canon, could make a big difference in the usual office frustrations around printing and managing of such in a busy workplace.

So we had the idea to highlight the frustrations of dealing with printers in the everyday office space and brought it to life in a cartoon styled execution that shone a 'comical' light on these situations.

We enlisted the steady and LOL funny hand of Australian cartoonist Peter Broelman. As funny as he is sharp, he was a joy to work with...amazing. 

CREDITS
ILLUSTRATIONS | PETER BROELMAN

We created and designed a Bundy Bear Emoji/sticker set (Bundojis) for our fans, that was unmistakably ours.A concept that only turned into simple poster for the Distillery in Bundy (sad), but with much more behind it. I STILL think they SHOULD do it.

A pro-active idea we thunk up while having a few rums. A bottle fell on the ground, someone was taping out a tune on the table…. the rest is history… but was unfortunately a little too big for them at the time. Sad… but still way cool and still think they should do it.
A world first from little ol’ Bundaberg!

A pretty cool idea we had to “tease” our rum fans that we were now getting into beer! The idea was to create a hole bunch of designs, beer types and gather the thoughts from the Bundy massive in our social channels… and the rug pull - Bundaberg Rum Ginger Beer of course.

A design and content task set by the Whisky team at Diageo to produce a 'bible' of their portfolios of Whiskies that could be used as a trade presenter reps could take out with them and answer every question they could ever be asked about the range of Whiskeys in the Diageo stable - which by the way is about 22.

There's about 20 more pages to these, but you get the idea. And just loved AD'ing this one.

Sadly we didn't get to trial all of them, but we tried.

CREDITS

DESIGNER | BRUNO NAKANO

Baileys has traditionally been seen as an 'older fashioned' drink. You know, the one you buy on the way to your Grandmother's house or the picnic for your Aunty's 60th  - if you forgot to buy something else. Well, we wanted to spice things up a little and reposition Baileys as a 'cheekier treat' to a younger audience so Baileys could be considered in the same circles as chocolate or ice cream (but way cheekier). So we threw off the walking stick attached to this infamous drink, and stuck a little cheekiness in it.

CREDITS
TYPE TREATMENT | TYPOGRAPHY : ALEX TROCHUT
3-D | CGI : ELECTRIC ART

Caltex asked us to look at redesigning the way the communicate internally, while also providing a unique "Why Caltex" service for attracting potential employees. This space was to educate people about what Caltex does and the various businesses under their corporate banner.

We developed "Caltex World". We engaged an architectural firm to build a 'fly-through' style world where people could navigate the various business functions in their own time and find out more about them, other than simply reading white paper.

As with any pro-bono work, budget and time is at a premium. Assistance Dogs Australia came to us with a brief to create awareness around their donation drive to fund training these dogs. As we found out, each puppy costs $20,000 to train to full maturity. So we found that telling an honest, genuine and relatable story would have the most impact.

Our idea was born out of research that showed these Assistance dogs are viewed as very close 'mates' that never let you down, which led to our narrative.