Under the strategic banner of “That’s the Suncorp Spirit”, we developed a fully integrated campaign from TVC, OOH, Digital, and a mobile app to help raise awareness & prepare QLD’ers for the upcoming storm season.

Our idea was to literally project onto real Queensland people, the real effect these natural disasters can have on their lives. We did this by projecting disaster images onto their homes that they’re happily living in today, with a view to always be prepared for what’s coming.

The app (Storm Score) featured local QLD legend Jonathan Thurston. The app was a tool to help people get a storm ready score for their particular postcode, and give them tips on how to get better prepared for the storm, hail, flood, or fire in their specific area. Clever safety!

DIRECTOR | Paul Nevison, Sweetshop

Under the strategic banner of “Insurance for Australia’s Go-Getters” we developed a fully integrated brand & retail campaign featuring well known Australian’s that still live like they mean it in retirement.

Lindy Morrison: former drummer of the Go Betweens
Li Cunxin: Mao’s’ last dancer & Qld Ballet Artisitc Director
Kaye Cottee: the first woman to sail solo & unassisted around the world.

We were pretty honoured to work with these amazing humans and discover their thoughts on retirement along the way.

CREDITS
DIRECTOR | Jasmin Tarasin | Photoplay
PHOTOGRAPHY | Chris Budgeon
EXTRAS
We also developed a bespoke brand track & sting for each person that suited their personalities.
LONGFROM
We also filmed longer form content that highlighted our hero’s thoughts on what retirement means to them.
DIRECTOR | Yiani Andrikidis - Leo Burnett

The strategic direction for our campaign was born out of Case IH’s commitment, passion, and energy towards helping the Australian farming community to do what they do, it’s their true calling. It always has been and always will be.

The Australian re-brand for Case IH Agriculture through a fully integrated campaign from a master brand spot, down to dealership wobblers, we brought to life the idea that Case IH, does a lot more than just sell machines, we help feed Australia and the world too. Simply and humbly, because, it’s what we do.

To give more authenticity to our spot we employed the voice of an inspirational young Australian farmer/activist, Anika Molesworth. 2015 Young Farmer of the Year, 2016 Al Gore Climate Reality Leader, 2017 NSW Young Achiever Award for Environment and Sustainability, 2018 NSW/ACT Regional Achievement and Community Award for Agricultural Innovation

Director, Editor | Jono May

Samsung’s philosophy and brand line “Do what you Can’t” and their sponsorship of Australian Netball gave us a challenge to not just rely on highlighting the highlights of netball, but to show the genuine and often gritty realities of what it means to rise and overcome the challenges of real life.

We chose to highlight the true and inspirational story of famous Australian, and Collingwood netballer Sharni Layton, and how she was working to overcome a darker moment in her life as our inspiration for the spot.

Through showing sharni’s film spot to featuring her story in various social channels, we hope we inspired thousands of young girls and boys alike to strive, to overcome, to do the impossible, no matter what life throws at you.

An idea we pitched to Samsung that answered a global brief put out to every Leo Burnett office around the world. That brief was to create an 'act' something more than advertising that answered their positioning line of "progress of people', and it had to be an award winner.

Taking the horrific stats around driving and mobile phone use in Australia, we had our purpose.

We chose Newcastle to launch our campaign as the city had a higher than average road-toll amongst our target demo. The entire agency worked on this one, from creating a bespoke phone App to installing crashed cars with messages around Uni Of Newcastle to executing a fully integrated campaign that could help save lives.

SOCIAL CONTENT
We enlisted a Newcastle local influencer. Rob Bukey (who we basically stalked on FB) to be our S0-Drive Ambassador - his kick-ass rap about Newie sold us!

We hired him to be our S-Drive ambassador on the ground, and in the car around the city of Newcastle throughout the campaign utilising his social network to help us keep his Newie hood a little safer. Shot over 2 days in Newie "Come and Ride with me (Newie C) was a blast and he released it on his YouTube channel reaching over 5,000 views over the course of the campaign.

FINALLY...After taking our small kernel of an idea to the world, credit go to almost every person at Leo's as we all chipped in knowing the bigness of this idea (not to mention the metal that would flow) but mainly..

Here's a list of the success we shared.

CANNES | 1XSILVER, 2xBRONZE, 5xSHORTLIST, KINSALE SHARKS | 1XGOLD, 1XSILVER, CLIO | 2xBRONZE | 1XSHORTLIST, SPIKES | 5xSlLVER \ 2xBRONZE \ 9XSHORTLIST, LIA | 2XGOLD, AWARD | 5XSILVER | 4XBRONZE | 4XSHORTLIST, ADFEST | 1XGRAND PRIX | 3XGOLD | 2XSILVER | 4XBRONZE | 4XSHORTLIST, ADC | 1XGOLD | 1XSILVER, ONE SHOW | 2XSILVER | 1XBRONZE, D&AD | 1XPENCIL

CREDITS
ANDY DILLALO, VINCE LAGANA, GRANT MCALOON, JIM WALSH, JUSTIN CAREW, IGGY RODRIGUEZ, SHARON EDMONDSTON, MISHA MCDONALD, JOHN-HENRY PAJAK, KIERAN OTS, ZAID ALSADY, ADRIAN GUNADI - legends one and all.

NOTE: We saw these concept posters as a great extension to help drive the safe driving message in a completely different way i.e. Rewarding safe driving with Tickets, vouchers etc.

Samsung didn't end up producing these, shame :) but it shows just how deep our thinking went to keep those roads safe.

Caltex charged us with repositioning the brand. Unbelievably they never really invested in a brand line. They are Australia's largest petrol station network, so wherever you're going, whether by land, sea or air, they'll be there to help you keep going - so the line was born 'With you all the way'

The idea was to proudly trumpet how Caltex plays a vital role in helping to move all the things that move us everyday. We executed this idea through an integrated campaign across Film, OLV’s, OOH, Digital, and POS.

In our stills, I've thrown in a few pre-visuals to gawk at the amazing details Illusion Studios get into..they were geniuses back then and still are!

CREDITS
DIRECTOR | Noah Marshall | The Sweetshop
CGI MODELS & IMAGE | Illusion Studios Bangkok

An integrated new product launch saw us land on the idea that Red Roosters New Chicken Wings are so damn tasty, they’ll never not be on your mind once you try them.

The social element was of course a large part of it developing bespoke content across FB & IG. Good Fun this one. And yes, they are yummy AF.

A few Red Rooster spots building awareness for new product innovations like the New Bacon Mama & New Parmi Burger with a few choice slices of social content.

Born from the “Irresistibility” platform and strategy of Red Rooster at the time, the New Bacon Mama was based on the insight that people tend to do some pretty strange things when they know there’s a Bacon Mama near by.

The Parmi Burger line “Everyone loves to Parmi” was again born from the “irresistibility” platform. Made from the pretty obvious insight that no matter whoever you are, everyone loves to parmi.

Good fun shoot that one. That Drag Queen was HAA-LARE-EE-OUS!

Gone Chicken was an idea that highlights that when that Red Rooster craving strikes you, nothing else really matters, even your grandmama!

A spot we did to promote the Energy Australia Sponsorship of the Australian Swimming Championships. Originally briefed as simply selecting stock footage from existing and/or past championships events, put it together, and a simple VO...well, we thought we might be able to do a little better than that.........

The idea was to highlight that the energy required to reach for Olympic Gold is truly super human, and that's the type of people Energy Australia can get behind. 

A shout out to the suit at the time who thought I was mental in proposing this, but she helped me push it across the line, and with triple the budget we had been given. Libby Weston-Webb. Champion.

NOTE: This swimmer in the spot is an actual swimmer, an Olympic Swimmer 'Andrew Aboud'. It was raining all night and he was in-out-in-no-out-wait-back-in the whole time, with a smile on his face. Sorry Andrew.

AND

We found a clever little kid for the VO - first timer - and nailed it, giving the spot a unique & inspiring feel.

CREDIT
DIRECTOR  | PATRICK FILETTI

Colonial First State were looking for a new brand platform. Their products are heavily skewed towards retirement investment options and branding for them is key in both making investors aware of their products while also engaging financial advisers that recommend financial services and products to potential investors.

In short, they wanted to make people who were approaching retirement to consider the CFS brand as a safe, secure, and trustworthy guide to help them reach their future goals in retirement, no matter what their goals might be.

We developed the line 'find your future'. An elegant way of communicating the thought that we could help you reach your financial goals in your retirement. TVC’s, posters, press, print, and trade video's for advisers.

CREDITS

DIRECTOR | JONNO NYQUIST,
PHOTOGRAPHER | ADAM TAYLOR,
CGI | VFX | METHOD

As a Leo Burnett pro-bono client, every creative is keen to do their bit to make a difference in the world. And we got this gig. WWF has an alliance with FSC (Forest Stewardship Council) FSC basically certify companies that use environmentally reposible and susatinable wood in making their products. Hence WWF endorses this certication.

So we created a little character called Harry Ficus - a growing forest tree, who's environmentally friendly and look after the forest for you and for me. We took the doom and gloom normally associated with this type of category, and turned it on its head. This charming idea would help make people more aware of what the FSC badge means, and why they should look out for it when buying any timber based goods.

CREDITS

This was entirely hand drawn, as we really wanted a low-digi solution which gives it an authentic charm, and completely distinctive look and feel. You'll see some rough block outs, character development cells, and some mock-ups etc....so you know it's real, and who doesn't love seeing pencil on paper?

ILLUSTRATOR | JIM WALSH | JOHN-HENRY PAJAK

CHARACTER DESIGN | JOHN-HENRY PAJAK

ANIMATION | MIGHTY NICE

TEDxSydney is one of the largest TEDx events in the world. TEDxSydney 2017 welcomed a record number of attendees with speakers from Atlassian founder Mike Cannon Brookes to musical wunderkind L-Fresh the The Lion.

The idea behind these event visuals to be used across OOH, digital, and in selected print media was to provoke “thinking beyond what you see” across a number of key speakers’ themes.

I wrote, art directed and partly illustrated these concepts which were polished by an in house designer.

Launching from the “You know with GIO” platform, the GIO business insurance division tasked us to raise awareness of some very specific verticals for thier business insurance products. With a limited budget and time, wecreated a “small business” stage where all the branding - OTT on brand colours :) and the action could be delivered in susinct and memorable way.

A melbourne team took over the final production, but the result was pretty nice overall.

As a proud & long term sponsor of Wheelchair sports NSW, GIO wanted to raise awareness for an upcioming event. Becasue we’re all about knowing the details, we dovetailed that thought with the detail a professional athlete has to cover i order ot be a world beater.

Enter Aliza Ault-Connell - one of Australia’s most gifted Wheelchair athletes who has a powerful story and an even more powerful drive and determination to cover every detail to be the best at what she does.

GIO insurance were looking for a simple interim campaign while we nutted out a masterbrand platform for them in the not too distant future. It had to be simple to execute, fast to produce, and deliver on ad-hoc offers/promotions that may arise throughout the year.

Leaning on animation, we developed a complete look and feel package that was uniquely GIO, that included a bespoke sting - made with the masters of sound at Song Zu.

Credits
Design & Animation | Luke Dywer
Sound & Sting | Song Zu

A fun and neat job for Maccas nuggz. We tried to get the track “We Go Together” from Grease … but mega $$$. Shot with Airbag, and lit by Adrian Ardilley no less.

Bundaberg Spiced Rum - a new foray for the Bear into the spiced rum category that was running hot at the time. The idea was to create a classic visual that highlighted the ingredients and spices that go into the liquid.

Trying to position a fuel as being the best one for your car is a tough gig, let alone separating it from the other fuel retailers in the market.

The idea we developed was to give Caltex ownership of the 'additives' that makes all the difference and were exclusive to Vortex fuel. We personified them as cleaners who work deep within your engine's fuel system to clean your engine while you drive.

CREDITS

ILLUSTRATIONS | 3-D RENDERS | ILLUSION STUDIOS BANGKOK

A new service where you pay for your fuel at the pump using a card. The idea was to identify with the hectic lives people live, and if we can help them get on with it a little quicker, then everyone’s a happier driver.

DAMN!: The scamps below were a proactive “year 2” idea without being so direct as the first idea. Would have been cool to shoot those for real :(

CREDITS

ILLUSTRATOR | JOHN HENRY PAJAK
CGI CHARACTER BUILD | MIGHTY NICE

The Leo’s Apple box was born out of a brief to showacse our wares to potential clients in a uniquly Leo’s way. inspired by old mate Leo, we designed this amazing little box complete with paper apples and Ipad to show clients what we’re made of.

I beieve it might have won a few design awards too?

CREDITS
Illustrations | John-Henry Pajak, Jim Walsh