Baileys has traditionally been seen as an 'older fashioned' drink. You know, the one you buy on the way to your Grandmother's house or the picnic for your Aunty's 60th  - if you forgot to buy something else. Well, we wanted to spice things up a little and reposition Baileys as a 'cheekier treat' to a younger audience so Baileys could be considered in the same circles as chocolate or ice cream (but way cheekier). So we threw off the walking stick attached to this infamous drink, and stuck a little cheekiness in it.

CREDITS
TYPE TREATMENT | TYPOGRAPHY : ALEX TROCHUT
3-D | CGI : ELECTRIC ART