Caltex asked us to look at redesigning the way the communicate internally, while also providing a unique "Why Caltex" service for attracting potential employees. This space was to educate people about what Caltex does and the various businesses under their corporate banner.
We developed "Caltex World". We engaged an architectural firm to build a 'fly-through' style world where people could navigate the various business functions in their own time and find out more about them, other than simply reading white paper.