In the industrial printer category, it's normally all about features and # of pages per minute etc etc. Canon charged us with repositioning their ImagePress printers as the premium offering in the market. By creating stunning images made purely by paper with the line "Bring Paper to Life" we brought to life, a new desire around what was viewed as a stale brand. These ads ran in trade press and at trade shows in large poster format.

PS: What you might not see immediately is that these images are made from one continuous ream of paper and made the idea stunningly pure in execution... 'Joe Public' might not care, but I certainly did - and so did the illustrators who built it!

CREDITS
ILLUSTRATIONS | CONCEPT PROVING | PAT MORIERA (Now at ILM)
CGI | FUEL VFX