As a Leo Burnett pro-bono client, every creative is keen to do their bit to make a difference in the world. And we got this gig. WWF has an alliance with FSC (Forest Stewardship Council) FSC basically certify companies that use environmentally reposible and susatinable wood in making their products. Hence WWF endorses this certication.

So we created a little character called Harry Ficus - a growing forest tree, who's environmentally friendly and look after the forest for you and for me. We took the doom and gloom normally associated with this type of category, and turned it on its head. This charming idea would help make people more aware of what the FSC badge means, and why they should look out for it when buying any timber based goods.

CREDITS

This was entirely hand drawn, as we really wanted a low-digi solution which gives it an authentic charm, and completely distinctive look and feel. You'll see some rough block outs, character development cells, and some mock-ups etc....so you know it's real, and who doesn't love seeing pencil on paper?

ILLUSTRATOR | JIM WALSH | JOHN-HENRY PAJAK

CHARACTER DESIGN | JOHN-HENRY PAJAK

ANIMATION | MIGHTY NICE