GIO insurance were looking for a simple interim campaign while we nutted out a masterbrand platform for them in the not too distant future. It had to be simple to execute, fast to produce, and deliver on ad-hoc offers/promotions that may arise throughout the year.
Leaning on animation, we developed a complete look and feel package that was uniquely GIO, that included a bespoke sting - made with the masters of sound at Song Zu.
Credits
Design & Animation | Luke Dywer
Sound & Sting | Song Zu