A spot we did to promote the Energy Australia Sponsorship of the Australian Swimming Championships. Originally briefed as simply selecting stock footage from existing and/or past championships events, put it together, and a simple VO...well, we thought we might be able to do a little better than that.........

The idea was to highlight that the energy required to reach for Olympic Gold is truly super human, and that's the type of people Energy Australia can get behind. 

A shout out to the suit at the time who thought I was mental in proposing this, but she helped me push it across the line, and with triple the budget we had been given. Libby Weston-Webb. Champion.

NOTE: This swimmer in the spot is an actual swimmer, an Olympic Swimmer 'Andrew Aboud'. It was raining all night and he was in-out-in-no-out-wait-back-in the whole time, with a smile on his face. Sorry Andrew.

AND

We found a clever little kid for the VO - first timer - and nailed it, giving the spot a unique & inspiring feel.

CREDIT
DIRECTOR  | PATRICK FILETTI