Trying to position a fuel as being the best one for your car is a tough gig, let alone separating it from the other fuel retailers in the market.

The idea we developed was to give Caltex ownership of the 'additives' that makes all the difference and were exclusive to Vortex fuel. We personified them as cleaners who work deep within your engine's fuel system to clean your engine while you drive.

CREDITS

ILLUSTRATIONS | 3-D RENDERS | ILLUSION STUDIOS BANGKOK