The strategic direction for our campaign was born out of Case IH’s commitment, passion, and energy towards helping the Australian farming community to do what they do, it’s their true calling. It always has been and always will be.

The Australian re-brand for Case IH Agriculture through a fully integrated campaign from a master brand spot, down to dealership wobblers, we brought to life the idea that Case IH, does a lot more than just sell machines, we help feed Australia and the world too. Simply and humbly, because, it’s what we do.

To give more authenticity to our spot we employed the voice of an inspirational young Australian farmer/activist, Anika Molesworth. 2015 Young Farmer of the Year, 2016 Al Gore Climate Reality Leader, 2017 NSW Young Achiever Award for Environment and Sustainability, 2018 NSW/ACT Regional Achievement and Community Award for Agricultural Innovation

Director, Editor | Jono May