Tik Tok Live Fest 2024 was a brief to raise awareness of “Going LIVE” on TikTok through a global competition for all content creators to crown the top creator from each region at a live event in Miami, USA. 

A massive job that involved creators from the US, UK, Japan, and, UAE, and SEA regions. Around 30-40 scripts were written and storyboarded with accompanying guidance for creators to film themselves encouraging craters to join in the fun.  Each script was also translated and edited to suit the various regions. We also created bespoke Digital OOH around the world at marquee locations in major cities, including the marquee of marquee billboards, Piccadilly Circus in London.

We shot each creator using CLOS - a virtual photography solution where you can art direct and guide photographers and talent in real time over the internet. A new experience that allowed us to manage and shoot creators from every region - the results were pretty outstanding, regardless of some of the 2am call times!