In a cool collab with the upcoming Despicable Me 4 Movie, the Macca’s team put out the challenge to Akcelo to turn around a fully integrated campaign, including 2x TVC’s, OLV’s, DOOH, digi banners, and bespoke social content in just 3 weeks! Easy! I was charged with leading Art Direction, across all the usual Macca’s campaign & retail elements. We also pitched and executed a bespoke OOH teaser (the Red one) asset before lauanching the campagn proper, which we loved and our brave client loved enough to invest in.

Shot by Stu Bowen and the awesome crew @Good Oil, post expertly crafted with the team @The Editors, and music courtesy of Mark Morrison, mixed & mastered by Bill & Adam @Mosaic, it was a testament to a general can-do-kick-ass attutude from everyone at Macca's and Akcelo.