A few Red Rooster spots building awareness for new product innovations like the New Bacon Mama & New Parmi Burger with a few choice slices of social content.

Born from the “Irresistibility” platform and strategy of Red Rooster at the time, the New Bacon Mama was based on the insight that people tend to do some pretty strange things when they know there’s a Bacon Mama near by.

The Parmi Burger line “Everyone loves to Parmi” was again born from the “irresistibility” platform. Made from the pretty obvious insight that no matter whoever you are, everyone loves to parmi.

Good fun shoot that one. That Drag Queen was HAA-LARE-EE-OUS!

Gone Chicken was an idea that highlights that when that Red Rooster craving strikes you, nothing else really matters, even your grandmama!