Samsung’s philosophy and brand line “Do what you Can’t” and their sponsorship of Australian Netball gave us a challenge to not just rely on highlighting the highlights of netball, but to show the genuine and often gritty realities of what it means to rise and overcome the challenges of real life.
We chose to highlight the true and inspirational story of famous Australian, and Collingwood netballer Sharni Layton, and how she was working to overcome a darker moment in her life as our inspiration for the spot.
Through showing sharni’s film spot to featuring her story in various social channels, we hope we inspired thousands of young girls and boys alike to strive, to overcome, to do the impossible, no matter what life throws at you.